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SEO Frederick MD

SEO Experts in Frederick MD

Are you tired of your business not being at the top in a web search? Are there businesses you’ve never heard of with better visibility than your business? We speak to established and trusted businesses daily, whose main source of revenue is referrals and word of mouth. A select few understand that over 80% of purchases start with a search, and when their brand doesn’t show up, it hurts their business.

Are you starting to think about an exit strategy and realize it’s tough to sell a word of mouth small business? In the world of marketing, it’s crucial to adapt and evolve to ensure your brand stands out among your competitors. When your business closes sales across multiple sources, you become sales solvent with a much more valuable asset… otherwise, you may just be selling your book of clients.

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What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of improving rankings when people perform digital searches across Google, Bing, Yahoo, etc… Basically, when people search for a product, service, or question, where your business shows up in the search engine results, directly correlates to how well you’ve done your SEO for your business.

What’s the desired result of a good SEO campaign?

When you increase the visibility of your brand, you will also see an increase in the quality and quantity of visitors to your website.

What does it mean to do SEO?

The answer is a bit complicated as “good” SEO relies on a number of metrics. A simple way to think about it is, first content on your website needs to be both informative and authoritative, and then there are a number of website technical details that need to be checked off. Once your website is good to go, you now need to actively get the word out and get people pointing links back to your website. Lastly, there are a ton of social signals that search engines look at, but ultimately if you can get visitors on your website to hang out for a few minutes, you’re doing great.

Our skilled Frederick marketers work with a lot of businesses to help find the appropriate marketing options for improving leads, converting the customers, and growing your sales through our SEO services in Frederick, MD.

Why Does SEO Matter?

Research at searchenginewatch.com reveals that the top three businesses that appear in a search result typically receive over 60% of all search traffic. If your business doesn’t show up in the top three, that visitor may never visit your website. If your brand isn’t visible when people are searching for your business, then you’re leaving money on the table.

It’s like opening a food truck and parking it in the woods. You could have the best food in town, but if people can’t find you, what does it matter?

While services like Home Advisor, Facebook, and paid advertising can generate traffic to a website, it’s only effective as long as someone else doesn’t come along whose willing to spend more money for your traffic.

If SEO is set up correctly, it can continuously pay dividends over time, because you’ve built up your own business asset. This results in your content and brand consistently being displayed within search results, more traffic to your website, and ultimately more sales.

If you want to leverage the benefits of our awesome SEO services in Frederick, MD, Apollo Marketing is here to help you achieve your goals and maximum ROI. We’ve built a strong reputation and loyal customer base by providing effective marketing solutions and services like SEO consulting, digital marketing, and web design.

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Our SEO Process

Since SEO can be different for a different purpose, the process can differ as well, depending on the industries. Here are the necessary steps that should be followed while starting SEO.

Setting Up The SEO

  • It includes the configuration of tracking tools like Google Analytics, Webmaster, etc.
  • Creation of social profiles on social media platforms such as Facebook, Google+, Twitter, Pinterest, YouTube, etc.

Researching The Keywords

  • It includes the search for brand keywords
  • Searching the keywords with the intent of buying and research
  • Deciding the target keywords for the first stage of work

SEO Activities

  • Structural SEO – Ensuring that the website complies with the technicalities preferred by the search engines.
  • On-page SEO – Activities that are done on the web page to make them more visible in the search engines. It includes the addition of appropriate titles, H1, H2, H3 tags, and interlinking related pages.
  • Off-page SEO – It includes marketing and improving citations at various levels. Content marketing, PR, relationship building with webmasters, and bloggers are some of the activities done at this level.

Adding Content

  • At this stage, content is added to the website, and it is considered a very healthy practice. Readers get attracted to the material that is well researched and which is bundled with useful information. This activity is done parallel to other SEO activities.

Keyword Research

Keyword research is an SEO process of discovering actual search terms that people type into search engines with the objective to optimize content around those terms. It helps you in knowing the language of your potential visitors and using this information to optimize your content. Keyword research is essential as it serves as the best way to reach more people with your content.

We at Apollo Marketing work towards bringing your website on leading search engines such as Google and Bing for driving sales leads and generating revenue for your business. The website keyword research and analysis process at Apollo Marketing has achieved top results for clients in a broad range of competitive B2C and B2B niches in Frederick.

Competitive Analysis

A vital part of your company’s marketing plan, competitive analysis is a process of identifying your significant competitors, researching their products or services, knowing their practices, and sales and marketing strategies. It enables you to establish what makes your product or service unique while evaluating the strengths and weaknesses of your competition and giving an advantage to your company.

Apollo Marketing will evaluate your competitors and look for opportunities to leverage and improve your own marketing strategy and gain a competitive advantage. Our experienced professionals conduct competitor benchmarking based on a few parameters like headcount, revenue, location, traffic volume, etc.

On-site Optimization

On-site SEO, also known as on-page SEO, is the practice of optimizing web pages for search engines and users. It helps to improve the rankings of the website’s search engine and earn organic traffic.

Our on-site optimization services are based on the unique requirements of different industries and are customized just for you. Using the latest on-page SEO techniques and SEO tools, we ensure that the search engines pick up the targeted keyword and bring the maximum website’s viewers from Frederick.

Content Development Strategy

Content strategy involves the process of satisfying the business requirements by creating and distributing the content. Our content development strategy starts with conducting in-depth research on your company’s vision, voice, and target audiences across Frederick, followed by identifying and creating content audits for examining your website’s existing content and to look for missing information if any. Our content writers coordinate with your firm’s thought leaders and draft content that reflects your business’s unique perspective, expertise, and voice.

Link Building

Link building is the process of building backlinks to a website to improve search engine visibility. We specialize in providing contextual and quality link building services that enhance search traffic and rankings. Our link building strategies include content marketing, building useful tools, email outreach, building broken links, and public relations.

A Little About Us

We at Apollo Marketing provide Search Engine Optimization (SEO) services in Frederick, Maryland. We’re marketing strategists with years of experience in SEO services, and have developed a niche in marketing various businesses to Frederick, MD. Our sense of community stems from mentoring, teaching, coaching, volunteering, and a giving back philosophy.

Apollo Marketing’s philosophy is to bring family and community to business, and whose goals are to help guide businesses towards accomplishing their marketing objectives. By doing this, we build strong partnerships to help small to medium-sized businesses flourish and succeed.

Owned by Mr. Sage Harper, who is a caring husband and a proud father of three, he has a great passion for digital marketing. Currently staying in New Market town with his beautiful wife, three kids, and three dogs, Sage is an avid lover of MLS and Go D.C. United.

We start our project with a face-to-face meeting with you, where we visit your location as per your time preference. Moreover, we don’t sleep much and are available most hours for assistance on various SEO-related queries. Our skilled SEO professionals understand your marketing and business requirements and provide you with the road map of the project.

From improving conversions to growing brand awareness, our performance-driven digital marketing services in Frederick enable you to accomplish your goals. We have SEO Frederick MD professionals who work with cutting-edge technologies to ensure that you achieve higher positioning on search engine result pages for keyword phrases that are relevant to your products and services. Our skilled digital marketing professionals ensure that our clients are found on leading search engines like Google and Bing, or on social media channels like Facebook, Instagram, and LinkedIn. With the added benefits of search engine optimization, we also design SEO-friendly websites from scratch or redesign them, as required.

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