According to eMarketer Daily, more than half of US social network users will be mobile-only in 2019. In 2019, there is an estimated 232.8 million smartphone users which is more than the estimated 228.9 million desktop/laptop users. This is the first time that the number of mobile social network users has surpassed desktop/laptop users and that gap will only continue to widen!
It’s not just social network usage either. All the way back in 2015, Google reported that more searches take place on mobile than they do on desktop. Blue Corona found that 3 in 5 consumers check their email on the go and 75% of Americans say they use their smartphones most often to check email. As a whole, in the year 2017, 61% of U.S. email opens happened on mobile. We imagine that number has likely risen as well!
With this in mind, it is very important to optimize your social content, website based content, email content, plus any other types of digital content for mobile users. You need to appeal to the masses and the numbers don’t lie.
What is Optimizing?
So what does it actually mean to optimize content for mobile? Content that is optimized for mobile platforms is content that will easily adjust to fit on smaller screens and uses appropriate spacing and font sizes. Mobile optimized content will not use videos unoptimized for mobile and will not feature too many images that decrease loading time. Good optimized content is content that flows seamlessly between a desktop screen and a mobile screen.
How To Optimize
The first step to optimizing content for mobile is understanding that literally all of your content can and likely will be viewed using a mobile device at some point. So be ready to optimize everything!
Other tips for optimizing content are:
- Make sure content is scrollable as opposed to having to click through pages.
- Make sure any videos used are compatible on mobile.
- Images should be high quality.
- Format content appropriately so giant walls of text don’t clog up the screen.
- Any buttons or pop up menus that may appear on screen should be easy to use on mobile.
Most content building tools around the web have features that allow you to optimize the content for mobile. You just have to make sure you don’t brush it off and take the time to optimize! Emails are often a form of digital content that can be funky on mobile if not optimized correctly. If you are going to take the time to build something beautiful through email or any other platform, you ought to make sure that everyone can experience the best of that content.
If you’re a business that is looking to push more content out in to the world and you’re looking for guidance to begin strategizing how exactly you are going to do that to bring in new customers to your business, give us a call! We want nothing more than to help small businesses take the next step into the digital world!