What is Content Marketing?
According to the Content Marketing Institute, content marketing is defined as:
If you simply look at Content Marketing as the ability to tell a story and drive a reaction, there are thousands of platforms out there you could leverage. Text, pictures, and videos are the basics. How about infographics, memes, reviews, Top ## Lists, Case Studies, Interviews, and Podcasts? All of these, if leveraged, can be massive income funnels!
Below, we’ll dive into the two most common platforms we leverage as an agency.
Tried and true email marketing is still a great method to cultivate leads and repeat business. To run a successful drip campaign, you need to keep things fresh, be attention grabbing, mobile friendly, focused, and engaging. People have itchy spam fingers now a days, so long term campaigns can turn stale quick and result in unsubscribes. A drip campaign with short bursts of engagement cycles that are focused, concise, and informative can have significant impact.
Social Media Marketing
The customer engagement model has changed drastically in the past decade. The discovery and qualification of a lead is still extremely important, but a savvy marketer can now jump directly into an engagement model via social media. Compound nurturing content via semi-regular engagement and adding focused conversion opportunities, marketers can now build an army of qualified followers that can engage and share their material. Thank you Facebook, Twitter, Instagram, Tumbler, Snapchat, Pintrest, Reddit, and LinkedIn!
A custom built network that will gradually build higher authority and trust for every blog post or video you publish. Connect this network to your website or YouTube channel and every time you publish a blog or YouTube video, our application will automatically publish it out to your syndication network. These hand built networks are branded and built for individual personas.
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